Marketing for the digital world
We live in a digital world. The Certificate of Achievement in Digital Marketing offers hands-on training in social media marketing, digital analytics, and web development and design to help you stand out in today’s rapidly shifting marketplace.
| Certificate Requirements | Credit Hours |
|---|---|
| Business 130, Professionalism in the Workplace | 1 |
| Business 152, Digital Marketing | 3 |
| Computer Information Systems 118, Web Dev. & Design Foundations | 3 |
| Business 153, Social Media Marketing | 3 |
| Business 154, Digital Analytics | 3 |
| Business 208, Advertising & Promotion | 3 |
This certificate is available fully online with both online and Zoom-based class offerings.
According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10 percent by 2026. That increase is above the average for all careers. Successful completion of this certificate may lead to employment in a variety of occupations and industries.
Local employers are seeking qualified social media marketers, digital advertising experts, web analytics specialists, and content marketers.
Kristi Lafrenz develops and teaches marketing and communications courses for Lake Michigan College and Siena Heights Unive
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Education: University of North Carolina: Bachelor of Arts in Economics, 1998 Johns Hopkins University: Master of Business
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How to Apply
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